UKIAH CO.
Creative DIRECTION | BRANDING | DESIGN | WEBSITE | Video
Ukiah Co. was founded in 2018 with a mission to offer products never seen before in the outdoor living market. Their patented technology; Beat to Music Mode, syncs your favorite music to the fire. The collections of firepits were set to be sold in major retailers, such as Home Depot, Target, Wayfair and others.
In Spring 2018 the project began with a huge undertaking; there was no name for the company or the products, and we built them into a national brand from the ground up. Our central focus was highlighting their products and their patented technology that set them apart from the competition.
Branding
The icon represented a match to a flame. Modern. Sleek. Adventure.
THe PROCESS
Name Options
11
development days
14
Team
3
research hours
46
teaser Videos
Ignite the Music
Experience the sound